How to invest in gold: 5 ways to buy and sell it

Investors like gold for many reasons, and it has attributes that make the commodity a good counterpoint to traditional securities such as stocks and bonds.

Last updated on January 28, 2023, and last reviewed by an expert on January 12, 2022.

When economic times get tough or the stock market looks jittery, investors often turn to gold as a safe haven. With inflation spiking and the stock market hovering around all-time highs, some investors are looking for a safe asset that has a proven track record of gains, and that’s gold.

Savers and investors like gold for many reasons, and it has attributes that make the commodity a good counterpoint to traditional securities such as stocks and bonds. They perceive gold as a store of value, even though it’s an asset that doesn’t produce cash flow. Some see gold as a hedge against inflation, as they worry that the Fed’s actions to stimulate the economy – such as near-zero interest rates – and government spending may send inflation racing higher.

5 ways to buy and sell gold

Here are five different ways to own gold and a look at some of the risks that come with each.

1. Gold bullion

One of the more emotionally satisfying ways to own gold is to purchase it in bars or in coins. You’ll have the satisfaction of looking at it and touching it, but ownership has serious drawbacks, too, if you own more than just a little bit. One of the largest drawbacks is the need to safeguard and insure physical gold.

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To make a profit, owners of physical gold are wholly reliant on the commodity’s price rising. This is in contrast to owners of a business (such as a gold mining company), where the company can produce more gold and therefore more profit, driving the investment in that business higher.

You can purchase gold bullion in a number of ways: through an online dealer such as APMEX or JM Bullion, or even a local dealer or collector. A pawn shop may also sell gold. Note gold’s spot price – the price per ounce right now in the market – as you’re buying, so that you can make a fair deal. You may want to transact in bars rather than coins, because you’ll likely pay a price for a coin’s collector value rather than just its gold content.

Risks: The biggest risk is that someone can physically take the gold from you, if you don’t keep your holdings protected. The second-biggest risk occurs if you need to sell your gold. It can be difficult to receive the full market value for your holdings, especially if they’re coins and you need the money quickly. So you may have to settle for selling your holdings for much less than they might otherwise command on a national market.

2. Gold futures

Gold futures are a good way to speculate on the price of gold rising (or falling), and you could even take physical delivery of gold, if you wanted, though physical delivery is not what motivates speculators.

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The biggest advantage of using futures to invest in gold is the immense amount of leverage that you can use. In other words, you can own a lot of gold futures for a relatively small sum of money. If gold futures move in the direction you think, you can make a lot of money very quickly.

Risks: The leverage for investors in futures contracts cuts both ways, however. If gold moves against you, you’ll be forced to put up substantial sums of money to maintain the contract (called margin) or the broker will close the position and you’ll take a loss. So while the futures market allows you to make a lot of money, you can lose it just as quickly.

In general, the futures market is for sophisticated investors, and you’ll need a broker that allows futures trading, and not all of the major brokers provide this service.

3. ETFs that own gold

If you don’t want the hassle of owning physical gold or dealing with the fast pace and margin requirements of the futures market, then a great alternative is to buy an exchange-traded fund (ETF) that tracks the commodity. Three of the largest ETFs include SPDR Gold Shares (GLD), iShares Gold Trust (IAU) and Aberdeen Standard Physical Gold Shares ETF (SGOL). The goal of ETFs such as these is to match the price performance of gold minus the ETF’s annual expense ratio. The expense ratios on the funds above are only 0.4 percent, 0.25 percent and 0.17 percent, respectively, as of September 2021.

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The other big benefit to owning an ETF over bullion is that it’s more readily exchangeable for cash at the market price. You can trade the fund on any day the market is open for the prevailing price, just like selling a stock. So gold ETFs are more liquid than physical gold, and you can trade them from the comfort of your home.

Risks: ETFs give you exposure to the price of gold, so if it rises or falls, the fund should perform similarly, again minus the cost of the fund itself. Like stocks, gold can be volatile sometimes. But these ETFs allow you to avoid the biggest risks of owning the physical commodity: protecting your gold and obtaining full value for your holdings.

4. Mining stocks

Another way to take advantage of rising gold prices is to own the mining businesses that produce the stuff.

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This may be the best alternative for investors, because they can profit in two ways on gold. First, if the price of gold rises, the miner’s profits rise, too. Second, the miner has the ability to raise production over time, giving a double whammy effect.

Risks: Any time you invest in individual stocks, you need to understand the business carefully. There are a number of tremendously risky miners out there, so you’ll want to be careful about selecting a proven player in the industry. It’s probably best to avoid small miners and those that don’t yet have a producing mine. Finally, like all stocks, mining stocks can be volatile.

5. ETFs that own mining stocks

Don’t want to dig much into individual gold companies? Then buying an ETF could make a lot of sense. Gold miner ETFs will give you exposure to the biggest gold miners in the market. Since these funds are diversified across the sector, you won’t be hurt much from the underperformance of any single miner.

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The larger funds in this sector include VanEck Vectors Gold Miners ETF (GDX), VanEck Vectors Junior Gold Miners ETF (GDXJ) and iShares MSCI Global Gold Miners ETF (RING). The expense ratios on those funds are 0.51 percent, 0.52 percent and 0.39 percent, respectively, as of July 2021. These funds offer the advantages of owning individual miners with the safety of diversification.

Risks: While the diversified ETF protects you against any one company doing poorly, it won’t protect you against something that affects the whole industry, such as sustained low gold prices. And be careful when you’re selecting your fund: not all funds are created equal. Some funds have established miners, while others have junior miners, which are more risky.

Why investors like gold

“Gold has a proven track record for returns, liquidity, and low correlations, making it a highly effective diversifier,” says Juan Carlos Artigas, director of investment research at the World Gold Council.

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These qualities are especially important for investors:

In addition, gold offers other potential advantages:

Those are a few of the major benefits of gold, but the investment – like all investments – is not without risks and drawbacks.

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While gold performs well sometimes, it’s not always clear when to purchase it. Since gold by itself doesn’t produce cash flow, it’s difficult to determine when it’s cheap. That’s not the case with stocks, where there are clearer signals based on the company’s earnings.

Moreover, because gold doesn’t produce cash flow, in order to make a profit on gold, investors must rely on someone else paying more for the metal than they did. In contrast, owners of a business – such as a gold miner – can profit not only from the rising price of gold but also from the business increasing its earnings. So there are multiple ways to invest and win with gold.

The bottom line

Investing in gold is not for everyone, and some investors stick with placing their bets on cash-flowing businesses rather than relying on someone else to pay more for the shiny metal. That’s one reason legendary investors such as Warren Buffett caution against investing in gold and instead advocate buying cash-flowing businesses. Plus, it’s simple to own stocks or funds, and they’re highly liquid, so you can quickly convert your position to cash, if you need to.

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